Information Architecture
Guide your website visitors to the right places - simply, efficiently, and without frustration.
Ideadesigners use Information Architecture principles to design and organise your website to ensure your business objectives are met for the different kinds of visitors in an accessible, usable, and easily navigable website.
Here's what you get: (in the Information Architecture Design Report)
- Why will visitors come to your website?
- What are the demographics/characteristics/goals of your different website visitors (User profile definitions)?
- What are the different paths or scenarios that visitors will follow (Use cases (process flows))?
- For each path or scenario:
- How should it be navigated and labelled?
- What does the visitor have to remember?
- What happens if the visitor makes an error?
- Does the visitor make a decision?
- Is the path/search a logical sequence of steps, or a direct route, or "triggered", or "prompted", or "searched?
- What are the website information contents (Content Inventory)?
- What are the website functions?
- How should the information content be grouped and organised?
- What is the website structure (Site wireframe & Wireframes)?
- What is the website visual design (Prototypes & Style Guides)?
