Website Business Objectives Review
Agenda and Format
Company:
Date:
Introduction & Agenda
Pre-review questionnaires
- Visitor Demographics
- Competitors’ Websites
- General (new) Business Objectives
Budget estimation
- IT spend
- Website spend
- Revenue increase objective
- Cost reduction objective
Measurements
- Current statistics
- Non-web
- web
- Objective measurements of indirects
- Targets
Objective definitions
- Visitors
- Marketing (Leads, subscriptions, etc.)
- eCommerce (Sales, payments, etc)
- Product/Service Selection (Quotations, availability, etc.)
- Specific guidance/information (Catalogues, Product/Service descriptions, FAQ, etc.)
- Other guidance/information (Articles, Industry news, White Papers, etc)
- Service Provision (HelpDesk, warranty, customer data, etc)
- Regulations
- Internal (Intranet, Travelling staff, etc)
