Website Business Objectives Review
Pre-review questionnaire
Company:
Date:
Profitability
For the moment, try to forget about your current Website and what it does. Think about what your Website could do for the business to increase profitability.
Consider Direct functions (including e-commerce) such as on-line sales, orders, quotations, enquiries, visitors, and so on. What’s a reasonable number or percentage to aim for? For example, should you aim for 5% or 95% of all your orders to come via your website?
Consider Indirect influences or functions (not just “marketing”) such as company image, product information dissemination, answering queries, articles of interest, and other “intangible” reasons for potential customers to visit your website.
Direct or Indirect?
Which is more important, Direct or Indirect? What’s achievable within a 6 month time-scale? What kind of people are you expecting to visit your website? Take some time out to inspect your major competitors’ websites: what objectives are they trying to achieve? Should you be encouraged by your competitors’ website incompetence, or dismayed by their excellence?
See form: Who are/should be your visitors?
The first thing to consider is “who should your website be aimed at? (It can be more than one group).
See form: How good are your competitors?
Having considered who your website visitors should be, you should inspect your competitors’ websites.
See form: What can/should your website achieve?
Finally, define what you think your website can/should achieve.
