Website Business Objectives Review
Few companies have clear business objectives for their website. Even fewer companies have gone about defining their website business targets in an organised and structured fashion. "It was all new and exciting once, and since then it's sort of grown".
Over several years Ideadesigners have developed guidelines and evaluation metrics and created a formal review process. The review can be conducted as a workshop or a "working session" to enable a company to step back a little and produce serious, realistic website business objectives.
The review can often be completed in an hour, but some companies take longer and use the opportunity to re-think their complete website strategy.
Here's what you get: (Before)
- An experienced Ideadesigners Business Analyst to lead the review.
- A carefully planned review agenda.
- Guidance on who should attend.
- Pre-requisites and preparation guidelines for each attendee.
- Evaluation documents and methods for each business area.
- Sample Business Objectives.
- Competitor Website Analysis criteria
Here's what you get: (After)
- SMART (Specific, Measurable, Attainable, Realistic, and Time-tabled) Website Objectives:
- Company specific tailored/targeted objectives
- PLUS objectives (where appropriate) for:
- Revenues
- Cost reductions
- Marketing targets:
- visitors overall,
- visitors by specific area,
- information dissemination,
- information gathering,
- lead generation.
- Sales
- Orders
- Quotations
- Enquiries
- Problem solving
- Service Provision
- Formal statement of the Website Objectives
- Written Report
- Statistical and presentation reporting methods
- Project Plan to implement and monitor the objectives
How much does it cost? To book a review, contact us.
