Ideadesigners Website Improvement programme
Your existing website may benefit from "improvement" rather than complete rebuild. How do you work out which is more cost-effective?
The first thing you need to know/define is "What is your Website meant to achieve in measurable business terms?" You may already have a clear definition of the business objectives of your website, or you might want to re-define them formally in the Ideadesigners business objectives review. The next part of the Website Improvement programme is to identify best-value improvements. For example, your Search Engine ranking may only be moderate and require several days re-structuring to improve it. On the other hand, perhaps one day's work on a few changes to your Home page and links will double your conversion rate of visitors to customers. We analyse and audit your website to provide an objective view of its strengths and weaknesses and provide a report estimating the relative benefits and relative costs of improvements.
Technically:
- We clean up code to be valid and semantic
- We create CSS stylesheets if neccessary to separate document contents and design elements, so each can be managed individually
- We test and improve usability of the website
- We extend existing programming work (in PHP or ASP) or we add services using object-oriented PHP framework which provides database access, template engine, web services API
Here's what you get:
Improvement Programme "deliverables"
- Summarised Business Objectives for the website
- Summarised Analysis of the website
- Recommendations in priority order for website improvements
- Estimated business benefits of each website improvement
- Estimated costs for each improvement area
- Improvement programme implementation plan including target dates
- Fixed price or Estimate quotation (at customer's choice) to complete the work
The Improvement programme covers all aspects of the website, but pays particular attention to the following areas:
- Overall changes required to meet major business objects
- Search Engine Ranking
- Design Assessment
- Copywriting
- Information Architecture, including links and references
- Usability
- Accessibility
- Standards Compliance
- Administration facilities
- Content Mangement facilities
- Hosting costs and Hosting performance
- Programming and Technical Maintainabilty
How much does it cost? To book an audit, contact us.
