Ideadesigners Website Audit and Analysis Extract
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Just how good is your website?
Ideadesigners undertake a fine-tuned 100-step analysis programme to report back to you on the strengths and weaknesses (marked out of 10) of your website, as well as listing recommendations for improvements. This is normally conducted off-site.
We are happy to list part of our programme here – it’s our experience and expertise which makes it valuable. There are some other specific techniques which we reveal only to our customers in the Audit and Analysis report.Here's an extract of the Audit and Analysis review:
Just how good is your website?
Steps 1 - 4 Website Objectives
- 1. What are the business objectives for the website?
- 2. Are they defined in terms that can be measured?
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- 4. (If no written objectives exist, the analyst drafts them briefly in conjunction with the project sponsor. Alternatively, Ideadesigners can conduct the formal, structured, on-site website business objectives review to derive measurable and achievable website business objectives.)
Step 5 - 20 Can visitors find you? (Search Engine Optimisation)
- 5. What is the website’s Search Engine ranking in comparison to competitors?
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- 8. Are the search keywords appropriate and sufficiently focused i.e. have they been checked against Search Engines to check if they are achievable? (For example, a keyword of “engineering” is too generalised and would achieve nothing.)
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- 10. Is there enough textual content in the website to satisfy Search Engine bots and visitors?
- 11. Are important messages invisible to bots because they are contained in graphics?
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- 16. Are dangerous “Black hat” techniques used which could ultimately blacklist the site?
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Steps 21 to 43 Can website visitors get what they came for? (Usability and Accessibility)
- 21. Have the demographics of the target audience(s) been defined?
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- 26. Do links have unique colour and/or underline? Do they change colour when visited?
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- 29. Does the back button work?
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- 33. Is the text written in clear, simple language?
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- 41. Could long or complex lists be split and/or moved to subpages?
- 42. Do the fancy DHTML/Flash widgets achieve anything and are they neccessary?
- 43. Is the content organized in a way that users, not website owners, see it (i.e by users objectives, not by company processes or product brands)?
Steps 44 to 53 Are visitors at ease, confused, impressed, unimpressed, or dismayed?
- 44. Does the website follow current web conventions so that visitors find what they seek?
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- 47. Are opinions based on facts and facts based on cited sources?
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- 51. Are there any terms or attitudes which would put off or offend majorities, minorities, or groups?
Steps 52 to 62 Is the website secure?
- 52. Are forms easy to spam (guestbook, contact forms, etc)?
Steps 63 to 80 How well is the Website programmed?
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- 65. Which skills are required to change the website?
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- 69. How good are the Programming Standards?
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